McCustomer

The previous post was a list of examples, that were not made up!Brands do a lot to keep up to and go beyond their promises. I'm sure you know of various ways in which companies "surprise and delight" their most profitable and loyal customers.

Here's a story for you:
McCustomer!

This happened to me years ago, and I thought I would share it, because I still remember it, I still talk about it and it's still relevant.

We were travelling back from Pune, a desitination about 3 hours from Mumbai (or Bombay, as I still like to call it) on Christmas Eve. It was about 11:30 p.m. as we made our way back on a truck-infested highway.We were starving, to say the least! The last we had eaten was a late brunch in Pune city.

Knowing that there was a Mickey D's coming up; we decided that we just had to stop there. We went in and it seemed like they were closed and cleaning up. Not a customer was in sight.
We requested the servers and asked them if there was anything available (yes, we were desperate!). They told us that nothing was left!

They looked around, and decided that they would put together salad and a burger bun; and pineapple jam (from their pies) and a burger bun. Needless to say, these two combinations were not on the menu!As it came time to pay up-the two McD's servers smiled, and blatantly refused to let us pay!

Was it a Christmas act of kindness, or was it the result of some great customer-centric training?
The fact is, it's years later, and I'm still talking about it. So they must have done something right!

Lesson Learned: You have to be on your game at all times -open, closed or rush hour(or in McD's case, lunch hour!)