10 steps to a store's success!

So I've been visiting several stores off late. And,I have been thinking- what makes a store exceptional?

Although site of the store is important,it's not always location,location,location that cuts it.
Here are a few thoughts to take into consideration (in no particular order) while you design your store:

1.A store that knows its target audience. For example: The MoMa store (in NYC) does not target a certain demographic, but rather goes one step beyond to cater to a certain lifestyle (those who are interested in design)
2.Consistent brand identity. For example:consistent colours, logos, and look and feel of interiors etc.
3.Helpful information. For example: a visual on how to put pieces together, or what the latest trends are.
4.Great customer service without being pushy. For example: The Genius Bar at the Apple Stores or Nordstrom's personal service, both very helpful but not pushy.
5.Uniquely designed store, that fits with the brand experience. For example: The minimalist Prada store in Soho, NYC or the exclusive club-like Abercrombie store on 5th ave in the same city.
6.Great visual merchandising and promotions that fit with the look of the brand
7.And, of course, a strong, differentiated selection of merchandise to back up the brand promise
8.A customer care number, and a web address listed on packaging which makes for easy follow-up
9.Personalized follow-up communications once you have signed up For example: Crate and Barrel sends personalized emails once you sign up for their registry
10. And a trademark, something that's uniquely yours: For example: Aveda serves white tea at all its boutiques.

What do you think? Is there something else that could contribute to a store's success?