A certain newspaper review mentioned that Red Ninja (in Bandra, Bombay) would serve up some delish asian grub and pack it in cute little chinese takeout containers.
These containers were described as being red with a ninja printed on them. Interesting, I thought! What a great way to reinforce one's brand name!
However, when the moment (and the food) arrived- I chose to differ. The food we ordered was just average, and came in white paper and foil containers. No red. No ninja.
What happened to basic brand consistency?
Some brands that come to mind when we think brand consistency are- Tiffany & Co. with its signature blue box; Abercrombie & Fitch with its great-looking-models-in-beachy-locales.
Closer to home (India) - I cannot think of a brand that displays such brand consistency.Even cafes such as Basilico and Saltwater Cafe tend to use different packaging for different items including plain white non-branded plastic bags!
Can you think of a local Indian retail/lifestyle/travel/hospitality brand that is branded well and branded consistently? Let me know which ones and why!
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